Strategy. Design. Digital.
A New York Based Digital Agency

About Us

The Ideas Team, Inc. is an international, award-winning, digital marketing and design agency.

WE are a team of thinkers, creators and communicators passionate about bringing the vision of your business to digital life. Our goal is to help you grow your business and increase customer engagement — whether you want to create or recreate your brand through powerful storytelling, establish online presence, develop a marketing plan or need design insights, we can help you get there.

WE put customer experience first. Emerging technology and cultural trends are at the heart of everything we do. And we work across channels. Through an integrated marketing strategy, we help you reach your customers and stakeholders wherever they may be – web, mobile, social and offline.

WE help companies lead through transformative change. Just like our mindset, our clients are also global and include a mix of founders, visionaries and change agents. They range from established businesses, educational institutions and government agencies, to emerging companies and startups – all at the forefront of innovating, experimenting with new business models, and working hard to make the world a better and more interesting place.


We begin with inspiration, research and a flavorful cup of coffee.


Our expertise is in crafting a purposeful design.


You to your customers. And your customers to you.

"When things change and new information comes into existence, it’s no longer possible to solve current problems with yesterday’s solutions.”
– Roger von Oech


Strategy & Innovation

  • Ideation and Business Consulting
  • Research & Competitive Analysis
  • Brand Strategy & Positioning
  • Content Strategy
  • User Experience Strategy

Creative Design & Development

  • Web Design & Development
  • Mobile / Responsive Development
  • eCommerce
  • Logo & Branding
  • Collateral Design & Illustration

Digital Marketing

  • Email Marketing
  • SEO Services
  • Social Media Marketing

Our Work

We provide our clients with custom-crafted solutions, and are accountable and responsive to their needs. Our clients treat us as a part of their team and a majority partner with us repeatedly. Some case studies below:


We believe that the best ideas come from interplay of different backgrounds. The Ideas Team is made up of business consultants, brand strategists, designers, and digital marketers. Our Strategy, Design and Technology teams bring a wealth of experience and a range of perspectives which help us deliver the best client experience.

Umang Malhotra

Umang Malhotra

Umang Malhotra is the Head of Client Services at The Ideas Team, Inc. She works across different teams to bring together strategic, creative and digital expertise.

Umang has worked in a variety of areas over the last 10 years. She has extensive experience in management consulting, strategic communications and change management. During her time at Deloitte Consulting, she helped numerous organizations successfully transition to new capabilities in anticipation of marketplace changes, including helping them assess the impact of the change and creating a plan to proactively respond to it.

Blending this expertise in change management with her passion for digital, Umang now leads The Ideas Team, Inc., where she enables businesses to stay ahead in the evolving digital and social landscape and the era of authentic storytelling. She is skilled in strategy, user insights, brand positioning and leading execution of marketing initiatives.

An MBA from The Wharton School, University of Pennsylvania, and a B.A. (Honors) in Communications and Economics from University of Michigan, Ann Arbor, Umang brings a strategic perspective to all things communications – she loves to combine inspiration with execution, and the left brain with the right brain.

She is a member of the award-winning Toastmasters Club, Bryant Park Toastmasters, and serves on the Mentorship Committee for 212, New York’s leading organization for the digital advertising industry.

“Design. Story. Symphony. Empathy. Play. Meaning. These six senses increasingly will guide our lives and shape our world.”
– Daniel Pink, Author


Contact Us

t: 646.416.6715
f: 212.216.9123

General Inquiries & Career New Business & Media